Digital marketing is an online service based on trading techniques, brand marketing, SEO (Search Engine Optimization), SEM, and link building. Nowadays, digital marketing is in massive demand around the world, including Pakistan. We have noticed the rise of a good number of digital companies and software houses in Pakistan.

Therefore, we are going to provide some guidelines regarding Digital Marketing in Pakistan. The primary access to this career requires freelance skills. If you have them, you can get exciting job opportunities.

Since providing recruitment options is our target, this article contains:

• Most commonly asked digital marketing interview questions and answers that would possibly operate in every application.
• After that, we will list the possible online Jobs in Pakistan from well-trusted companies related to digital companies.

Digital Marketing interview questions with Example Answers

From a general perspective, digital marketing interview questions would be similar to any online application. Employers here would mainly inquire your knowledge of the business. Your chances to pass the interview lurk in being able to maintain advertisement and marketing in digital platforms. 

Such projects rely on a complete digital set up, where you should be able to deal with online marketers. Since this field is very versatile, digital marketing interview questions revolve around marketing knowledge and digital content. 

To hunt real job opportunities, take a look at the Digital marketing questions, and answers explained in the following section.

Q1: What do you know about digital marketing?

Answer: digital marketing is an innovative marketing technique that takes place in digital platforms. It is a process of dealing with customers and users through digital media.

Q2. Tell me about the different types of digital marketing:

Answer: Digital Marketing can take many aspects like social media, search engines, brand website, content platforms, etc. and can provide various techniques like Search Engine Monetization (SEM), Search Engine Optimization (SEO), E-commerce marketing, Social media marketing, Email Marketing, and link building, etc.

In case he asks tell me about yourself then he is asking about your little introduction along with work experience. 

Q3. What is SEO and tell me how it is essential in digital marketing?

Answer: SEO refers to Search Engine Optimization. It is the process of increasing the quantity and quality of website traffic by providing maximum visibility to people who use a web search engine. SEO is essential in digital marketing as it facilitates getting traffic from organic, editorial, or natural search results on search engines. It helps in searching for products or services on the Internet quickly.

Unable to find best digital marketing jobs in Pakistan? Why don’t you check my list of top 10 remote websites.

Q4. What are the fundamental categories of Digital marketing?

Answer: Digital marketing is usually based on two categories

· Inbound Marketing: it relies on social media, digital content in e-books, webinars, or e-newsletter to increase the number of clicks on links and learn more about a company and its services.

· Outbound Marketing: This segment includes placing ads, cold-calls, emails or reaches out to potential customers through digital mediums

Q5. What are the practical ways that increase traffic to your website?

Answer: there are many ways that increase the traffic of my website. I can:

· Display ads related to my website.

· Use paid search to increase the rate of visibility and visitors.

· Provide keywords for SEO activities.

· Work on content optimization through seeking referral traffic, Email marketing, or blogging.

When you write a CV, make sure you mention all these points on it.

Q6.What are the spaces where you can use keywords to optimize your site ranking?

Answer: For better page ranking, keywords can be used in the following areas:

• Website URL

• Website Title

• Meta tag

• Web page content

• Body text

• Headlines

Q7. List some useful digital marketing tools?

Answer: there are many useful digital marketing tools:

· Keyword Discovery

• RankWatch

• Moz

• Google Analytics

• Google Trends

• Google Keyword Planner

• AdExpresso

Q8. What are the different types of SEO and provide a short explaining to each class?

Answer: There are three types of SEO: White hat SEO, Black hat SEO, and grey hat SEO. White hat SEO is the most popular SEO technique that uses many methods to improve search engine rankings of a site, which follows all the search engine guidelines.

1. White hat SEO provides high-quality content, link acquisition, website HTML optimization, and restructuring. It also provides a long-lasting growth in your rankings.
2. However, Black hat SEO underlines the various weaknesses in the search engine algorithms to get high rankings. The Black hat SEO doesn’t follow SEO guidelines set by the search engines. A few black hat SEO techniques are keyword stuffing, link spam, hidden text, and hidden links. Using black hat SEO techniques, you can get quick results with short-lasting growth in rankings.
3. Finally, Grey hat SEO is a combination of both black and white SEO. It is very flexible as it ensures the shift from black SEO techniques to white SEO techniques and vise Versa.

Q9. What is the difference between digital marketing and direct marketing?

Answer: direct marketing is a very classical type of marketing, where the customer is in direct interaction with the seller. However, digital marketing is based on advertising, branding, online customer services through websites and applications. The difference is reaching the audience and reviews to the branded material.

Q10. What are the limitations of Digital Marketing?

Answer: There are many limitations to digital marketing. Since online marketing is a readily available and worldwide cost-effective method, many digital marketing companies try to imitate a successful product and put their brand. Since the safety and the satisfaction of the clients are our priority, I have to put a caution statement. Through which I avoid imitation and to stick to our company.

 How to Find Digital Marketing Online jobs in Pakistan?

The Internet is frequently used in Pakistan and provides massive job opportunities. Since the Internet offers marketplace businesses, the possibility of online jobs in Pakistan is often related to Digital marketing. Digital marketing is related to a large number of fields, such as SEO, website development, and design. If you have an impressive portfolio, you can apply to similar digital marketing jobs in Pakistan. If you are a student and you want to earn money during your part-time, check this article best online posts for students in Pakistan.